Al Athryh is a Saudi Restaurant with almost 15 years of experience in serving people and providing food and their favorite to them. We needed to develop the brand identity starting with the logo making a facelift of it and continuously we are developing the identity. The brand as we mentioned is a restaurant that is offering Saudi food like the locals and most popular meals in the Saudi Culture such as Mandi, Mazbi, Madfoon, ...etc. Brand is located in Abha and Khamees Muscheit. The brand naming is referenced from a district in Riyadh, KSA. We don't have a clear story with the brand's originality of naming, but we think that it is kind referring to this district as a feeling of belonging. The brand has been in the market for quite a while, for almost 15 years, and it gives it a feeling of authenticity that helped us when developing the brand logo.